Establishing the brand’s TOV and maintaining its personality and key messages across all channels.
Content strategy for eCommerce
Blinds Direct is part of the Interior Goods Direct Ltd. group (IGD), a leading manufacturer of window dressings and home furnishings, sold exclusively online. I have worked with IGD on a variety of projects since 2014, including the launch of a new brand in 2019, Blinds Direct. Working closely with the web, design and marketing teams, I undertook activity including developing the brand’s tone of voice, creating static page content, writing scripts for branded video content, and establishing the social media strategy.
What I delivered…
Tone of voice
Tone of voice
Establishing the brand’s TOV and maintaining its personality and key messages across all channels.
Eye for detail
Ensuring accuracy and impact by creating, proofreading and editing the brand’s content, both on and offline.
Eye for detail
Ensuring accuracy and impact by creating, proofreading and editing the brand’s content, both on and offline.
Organic ranking
Helping the site continue to rank and attract valuable traffic through unique, high quality content.
Organic ranking
Helping the site continue to rank and attract valuable traffic through unique, high quality content.
What the client said…
Amy has produced wide variety of high quality digital and offline content that we feature across multiple platforms and channels. Along with producing content of an excellent standard, Amy’s contribution has also been valuable in shaping and implementing our content related marketing strategy.
I highly recommend Amy when it comes to work of this nature.
- James Toase, Head of Commercial