Developing the sitemap, establishing key messaging, fine-tuning the tone of voice and creating all website content.
B2B branded content
Green & Brown is a leading supplier of interiors for trade customers and commercial projects. I have provided consultancy services to the brand for over 5 years, most recently undertaking the content for their new website. Working closely with the design and branding team, I helped to establish the site strategy, including the sitemap and key messaging, as well as going on to create all on-site content. I continue to support Green & Brown with content across a number of activities, such as trade shows and marketing collateral.
What I delivered…
Website strategy
Website strategy
Developing the sitemap, establishing key messaging, fine-tuning the tone of voice and creating all website content.
Copywriting support
Assisting the team with copy across all channels, including marketing mailers and information bulletins for trade customers.
Copywriting support
Assisting the team with copy across all channels, including marketing mailers and information bulletins for trade customers.
Information & inspiration
Creating the content for a trade book of fabric samples, including technical specifications, inspirational messaging and unique selling points.
Information & inspiration
Creating the content for a trade book of fabric samples, including technical specifications, inspirational messaging and unique selling points.
What the client said…
Amy has worked with the Green & Brown team for a number of years and can always be relied on to produce high quality content, often at short notice. She has played a crucial role in the launch of our new website and trade book, and we are delighted with the outcomes.
- John Swinden, Senior Manager