Developing the sitemap, establishing key messaging, fine-tuning the tone of voice and creating all website content.


B2B branded content
Green & Brown is a leading supplier of interiors for trade customers and commercial projects. I have provided consultancy services to the brand for over 5 years, most recently undertaking the content for their new website. Working closely with the design and branding team, I helped to establish the site strategy, including the sitemap and key messaging, as well as going on to create all on-site content. I continue to support Green & Brown with content across a number of activities, such as trade shows and marketing collateral.
What I delivered…

Developing the sitemap, establishing key messaging, fine-tuning the tone of voice and creating all website content.

Assisting the team with copy across all channels, including marketing mailers and information bulletins for trade customers.
Assisting the team with copy across all channels, including marketing mailers and information bulletins for trade customers.

Creating the content for a trade book of fabric samples, including technical specifications, inspirational messaging and unique selling points.
Creating the content for a trade book of fabric samples, including technical specifications, inspirational messaging and unique selling points.