A simple yet effective approach to PR, earning coverage in all the right places.


Full coverage digital PR
The London School of Make-up is one of the industry’s leading providers of make-up courses and make-up artistry training. Their goal was to improve organic rankings to boost site traffic and conversions. Working with a partner SEO agency, we gathered data from around 2,000 make-up users and utilised this in the creation of landing page content. I then spearheaded the PR strategy and secured the London School of Make-up coverage in a number of trade magazines.
What I delivered…

A simple yet effective approach to PR, earning coverage in all the right places.

Valuable, authentic links occurring naturally within press coverage, demonstrating website authority.
Valuable, authentic links occurring naturally within press coverage, demonstrating website authority.

Leveraging the power of data to shape interesting and relevant content.
Leveraging the power of data to shape interesting and relevant content.