A simple yet effective approach to PR, earning coverage in all the right places.
Full coverage digital PR
The London School of Make-up is one of the industry’s leading providers of make-up courses and make-up artistry training. Their goal was to improve organic rankings to boost site traffic and conversions. Working with a partner SEO agency, we gathered data from around 2,000 make-up users and utilised this in the creation of landing page content. I then spearheaded the PR strategy and secured the London School of Make-up coverage in a number of trade magazines.
What I delivered…
Powerful PR
Powerful PR
A simple yet effective approach to PR, earning coverage in all the right places.
Natural backlinks
Valuable, authentic links occurring naturally within press coverage, demonstrating website authority.
Natural backlinks
Valuable, authentic links occurring naturally within press coverage, demonstrating website authority.
Data-driven content
Leveraging the power of data to shape interesting and relevant content.
Data-driven content
Leveraging the power of data to shape interesting and relevant content.
What the client said…
The client wanted our help to increase brand awareness and external links, and we knew Amy had the skills and experience to help us. Amy was tasked with developing the creative, reviewing the data and broadcasting the press release to a number of industry publications. She delivered exactly what we needed, with increased brand awareness across social media and new, high quality links from authoritative publications.
Amy's ability to craft the right creative and tell engaging stories ensures that any project with exceed client expectations and deliver results.
- Steve Pritchard, Agency Director