Creating unique, highly detailed category and product content across 20+ pages.
Optimising a home gym site
Exercise.co.uk is one of the UK’s leading suppliers of home gym equipment and an educator in all things exercise and health. With access to a range of leading brands at affordable prices, they are helping more and more people get fit and healthy from the comfort of their own homes. Along with an extensive selection of home gym products, they share hundreds of free articles covering topics such as boxing, yoga, weight training, time-saving workouts, mental wellbeing and more. I worked with the team over the course of several months, optimising existing website content and creating fresh new content to improve site performance.
What I delivered…
Unique product content
Unique product content
Creating unique, highly detailed category and product content across 20+ pages.
Removing duplicates
Throughout the process of creating new content, any unhelpful duplicates were removed in favour of original, valuable content.
Removing duplicates
Throughout the process of creating new content, any unhelpful duplicates were removed in favour of original, valuable content.
Linking things up
All fresh content featured the most relevant internal links to products or blog posts, creating a much more effective internal link map.
Linking things up
All fresh content featured the most relevant internal links to products or blog posts, creating a much more effective internal link map.
A knowledge hub refresh
Optimising existing articles and guides to make them more on-brand, informative and easy to understand.
A knowledge hub refresh
Optimising existing articles and guides to make them more on-brand, informative and easy to understand.
What the client said…
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