PR stories for top comparison site

I was brought in by a leading SEO, Content & Digital PR agency to support outreach campaigns for their biggest client, a major comparison website. I was tasked with taking current topics and consumer survey data to build interesting and entertaining stories that were relevant to their insurance products. The work also involved the development of media lists to ensure the content would be picked up by relevant journalists. This in turn would increase brand awareness and secure valuable links from some of the UK’s top publications.